why organic cotton

conventional cotton (booo!) Cotton is a fiber woven throughout our world, and the way in which it is cultivated and grown bears significant impact on its environment, its communities and the individuals involved. Here are some facts on conventional, that is non-organic, cotton production:
Roughly 5% of the world’s agricultural land today is used for farming cotton, the vast majority grown using significant quantities of pesticides and synthetic fertilizers.
Conventionally grown cotton is the 2nd most pesticide-laden crop in the world (after corn),
The crop consumes 25% of the insecticides, more than 10% of the pesticides used worldwide (275 million pounds in the US alone).
Conversion of conventional cotton into clothes uses numerous toxic chemicals at each stage - silicone waxes, harsh petroleum scours, softeners, brighteners, heavy metals, flame and soil retardants, ammonia and formaldehyde - to name just a few. ...that new shirt smell just doesn't seem the same...

"One acre of organic farmland can absorb and store 3500 lbs. of CO2 per year effectively removing this greenhouse gas from the atmosphere." (Organic Trade Association)

organic cotton (yeah!)

Organically grown cotton is cotton grown in soil that has been certified free from pesticides, herbicides and other cytotoxins for at least three years, Organic farming uses 50% less fossil fuels than conventional agriculture. way cool.
Organic cotton farming builds strong soil through crop rotation, compost and tillage, retains water more efficiently because of increased organic matter in the soil, and results in production yields either the same or better than organic cotton.
Certified organic cotton farming also prohibits the use of genetic engineering, irradiation, sewage sludge, toxic and persistent synthetic pesticides and fertilizers. By its very nature organic cotton cannot be grown from genetically engineered seed.
Zee Spot's manufacturer in India uses a delicate combination of buttermilk, cow's urine (holy cow!) and neem oil to reduce infestation of their cotton crops.

(information provide by http://www.zee-spot.com/) ~much thanks to the zee team, shabeer, christina, kate and jeff